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Services

Sure Product Consulting helps clients turn ideas and raw technologies into software products and online services that are market winners.

The broad collection of things we do are often called “product marketing” and “product management.” At their heart, both of these terms mean coordinating and doing all the activities, except for the actual programming, needed to create and launch a successful software product or online service.

This collection of activities broad, ranging from brainstorming and refining product ideas to guiding development to promoting the product in the market. Specific activities include the following:

To discuss how we can help you achieve marketplace success, please contact us to set up an informational meeting.

Product Management Projects

  • Market & product requirements (MRDs & PRDs)
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  • Product roadmaps
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  • Pricing, licensing, and bundling
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  • Product strategy
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  • Customer development
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  • Customer & market research
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  • Product concept validation
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  • Identifying a Minimally Viable Product (MVP)
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  • Usability assessments
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  • User experience interaction design
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  • Technical product training
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  • Managing Beta programs
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    Product Marketing Projects

  • Product positioning
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  • Product launch plans
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  • Market sizing
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  • Segmenting & targeting
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  • Customer acquisition analysis
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  • Profitability & sales analysis
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  • Product training
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  • White papers & E-Books
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  • User community development
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  • Search engine marketing
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  • Sales presentations
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  • Product & technical collateral
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  • Product reviewers' guides
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  • Win / loss analysis
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  • Customer case studies
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  • Sales tools
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  • ROI Calculators
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  • Webinars
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  • Demo creation
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  • Ghost blogging
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    Interim Executives

    Sure Product Consulting can provide interim marketing, product management, and product marketing executives while you search for permanent hires or while staff are on leave.

    Optimizing the Product Management Function

  • Coaching PM leaders
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  • Kickstarting PM
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  • Mentoring PM teams
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  • PM best practices
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  • Product development process
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  • PM processes
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  • Agile product management
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  • Custom training
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  • Recruiting PM/PMM teams
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  • PM/PMM organization design
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