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Services

Sure Product Consulting helps clients turn ideas and raw technologies into software products and online services that are market winners. 

The broad collection of things we do are often called “product marketing” and “product management.” At their heart, both of these terms mean coordinating and doing all the activities, except for the actual programming, needed to create and launch a successful software product or online service.

This collection of activities broad, ranging from brainstorming and refining product ideas to guiding development to promoting the product in the market. Specific activities include the following:

To discuss how we can help you achieve marketplace success, please contact us to set up an informational meeting.

Product Marketing Projects

  • Product positioning
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  • Marketing plans
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  • Product launch plans
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  • Market sizing
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  • Segmenting & targeting
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  • Customer acquisition analysis
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  • Profitability & sales analysis
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  • Product training
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  • White papers
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  • Technical collateral
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  • Search engine marketing
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  • Sales presentations
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  • Brochures
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  • Product reviewers' guides
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  • Win / loss analysis
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  • Customer case studies
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  • Sales tools
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  • Marketing & sales partnerships
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  • Webinars
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  • Demo creation
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  • Data sheets
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  • Marketing communications
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  • Ghost blogging
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  • Promotion via Social media
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  • Sales training
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  • User community development
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    Product Management Projects

  • Product line strategy
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  • Product assessment
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  • Market requirements (MRD)
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  • Product roadmaps
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  • Product requirements (PRD)
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  • Pricing & licensing
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  • Product concept validation
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  • Competitive analysis
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  • Feature prioritization
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  • Customer research
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  • Product packaging
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  • Customer interviews
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  • Market research
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  • Managing Beta programs
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  • Technical product training
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  • Streamlining order fulfillment
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    Interim Executives

    Sure Product Consulting can provide interim marketing, product management, and product marketing executives while you search for permanent hires or while staff are on leave.

    Optimizing the Product Management Function

  • Coaching PM leaders
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  • Kickstarting PM
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  • Mentoring PM teams
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  • PM best practices
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  • Product development process
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  • PM processes
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  • Agile product management
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  • Custom training
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  • Recruiting PM/PMM teams
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  • PM/PMM organization design
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