free hit counters

Join us! Free webinar on Agile Product Management, 5/22

April 30, 2009

On May 22 at 10am PST, I’m giving a webinar with the always-hilarious Steve Johnson of Pragmatic Marketing. The topic?  Agile Product Management and “Five Common Challenges” organizations face when transitioning from a waterfall software development model to an Agile model. Here’s the official blurb (also on Pragmatic Marketing’s website): Agile is all the rage [...]

Read the full article →

P-Camp Presentation: Charm School for Product Managers

April 2, 2009

I’ve been quite remiss in posting my slides from my “Charm School for Product Managers” presentation that I gave at P-Camp Silicon Valley.  Sorry about the delay. In the session, we had a great discussion about how to handle sticky situations product managers find themselves in every day.  One example: how to handle a customer [...]

Read the full article →

Win-Loss Analysis: Getting Customer Interviews Lined Up

February 3, 2009

OK, you know you have to do Win-Loss Analysis. We talked about this earlier.  It’s one of the best ways to make sure you correctly understand the market and its problems — upon which you based, well, everything. But unfortunately, it is very difficult to get these customers/former prospects lined up for Win-Loss interviews, and [...]

Read the full article →

Writing a Product Evaluation Guide? Avoid These 3 Mistakes.

January 17, 2009

Today, enterprises and consumers alike, expect to try out your software (or online service – see note 1) hands-on before making a purchase decision.  Thus, the necessity of Product Evaluation Guides that: Get prospective customers up and running with your software as quickly and as easily as possible. Give positive, low-risk product experiences, so prospective [...]

Read the full article →

Forget Product Reviewer Guides. Instead, Do Product Evaluation Guides.

January 13, 2009

Once upon a time, as far back as 2004, enterprise software Product Marketing Managers and Product Managers spent time creating “Product Reviewer Guides.” These documents were intended to step technical journalists through the process of installing and using the product, all for the purpose of getting the journalist to write a smashing review of the [...]

Read the full article →

Who Should Do Win-Loss Analysis?

December 26, 2008

At most companies, everyone agrees that Win-Loss Analysis is very important. After all, without understanding why you are winning deals and why you are losing, how are you to know what you’re doing right and what you need to change?  Are your sales people blowing it by not properly qualifying the deal or understanding the [...]

Read the full article →

Sure Product Consulting is sponsoring “P-Camp Unconference for Product Managers”

December 24, 2008

Sure Product Consulting is proud to sponsor the “Second Annual P-Camp Unconference for Product Managers.”  There are two great things about P-Camp: It’s FREE It’s chock-full of education, networking, and learning about software product management best practices from your peers and product managment thought leaders.  Here’s the official blurb: Join more than 300 friends, colleagues [...]

Read the full article →

Welcome!

December 16, 2008

Hello, I’m Sue Raisty-Egami of Sure Product Consulting, Inc. I’m jumping into the fray with Yet Another Blog on software product management and product marketing.  I’ve been doing product management and marketing a lot of years, and when combined with my experience in software development and in professional services, I’ve formed a lot of opinions on the subject.  [...]

Read the full article →

Next Entries →