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Product Marketing 101: Writing White Papers for Software Companies

February 9, 2010

In Silicon Valley, every company wants to produce white papers. They’re considered an essential part of marketing technology products, and they’re on the checklist for every product launch. Beyond the launch, Product Management and Product Marketing typically want to provide prospects and customers with a wide variety of white papers on product-related topics. White papers [...]

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Webinar Recording: Five Common Challenges for Product Managers in Agile Team

August 25, 2009

I am much delinquent in posting this, but check out the recording from the webinar, Five Common Challenges for Product Managers in Agile Teams, given by Steve Johnson and me on May 22, 2009. You can hear/view it on Pragmatic Marketing’s website, or on iTunes.  Or, just check out the slides here. It was really [...]

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Join us! Free webinar on Agile Product Management, 5/22

April 30, 2009

On May 22 at 10am PST, I’m giving a webinar with the always-hilarious Steve Johnson of Pragmatic Marketing. The topic?  Agile Product Management and “Five Common Challenges” organizations face when transitioning from a waterfall software development model to an Agile model. Here’s the official blurb (also on Pragmatic Marketing’s website): Agile is all the rage [...]

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P-Camp Presentation: Charm School for Product Managers

April 2, 2009

I’ve been quite remiss in posting my slides from my “Charm School for Product Managers” presentation that I gave at P-Camp Silicon Valley.  Sorry about the delay. In the session, we had a great discussion about how to handle sticky situations product managers find themselves in every day.  One example: how to handle a customer [...]

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Win-Loss Analysis: Getting Customer Interviews Lined Up

February 3, 2009

OK, you know you have to do Win-Loss Analysis. We talked about this earlier.  It’s one of the best ways to make sure you correctly understand the market and its problems — upon which you based, well, everything. But unfortunately, it is very difficult to get these customers/former prospects lined up for Win-Loss interviews, and [...]

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Writing a Product Evaluation Guide? Avoid These 3 Mistakes.

January 17, 2009

Today, enterprises and consumers alike, expect to try out your software (or online service – see note 1) hands-on before making a purchase decision.  Thus, the necessity of Product Evaluation Guides that: Get prospective customers up and running with your software as quickly and as easily as possible. Give positive, low-risk product experiences, so prospective [...]

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Forget Product Reviewer Guides. Instead, Do Product Evaluation Guides.

January 13, 2009

Once upon a time, as far back as 2004, enterprise software Product Marketing Managers and Product Managers spent time creating “Product Reviewer Guides.” These documents were intended to step technical journalists through the process of installing and using the product, all for the purpose of getting the journalist to write a smashing review of the [...]

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Who Should Do Win-Loss Analysis?

December 26, 2008

At most companies, everyone agrees that Win-Loss Analysis is very important. After all, without understanding why you are winning deals and why you are losing, how are you to know what you’re doing right and what you need to change?  Are your sales people blowing it by not properly qualifying the deal or understanding the [...]

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Sure Product Consulting is sponsoring “P-Camp Unconference for Product Managers”

December 24, 2008

Sure Product Consulting is proud to sponsor the “Second Annual P-Camp Unconference for Product Managers.”  There are two great things about P-Camp: It’s FREE It’s chock-full of education, networking, and learning about software product management best practices from your peers and product managment thought leaders.  Here’s the official blurb: Join more than 300 friends, colleagues [...]

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Welcome!

December 16, 2008

Hello, I’m Sue Raisty-Egami of Sure Product Consulting, Inc. I’m jumping into the fray with Yet Another Blog on software product management and product marketing.  I’ve been doing product management and marketing a lot of years, and when combined with my experience in software development and in professional services, I’ve formed a lot of opinions on the subject.  [...]

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